Press Releases

January 6, 2006
New Book Dissects Keys to Successful Innovation in the Era of Consumer Power

October 25, 2005
New Book Distills the Essence of Product and Brand Attraction
“Making Meaning” Challenges Companies to Innovate in a Meaningful Way


Harvard Business School, April 2006

Forbes Book Club, February 2006

CIO Insight , January 6, 2006


A More Meaningful Market, Nathan Shedroff, GreenBiz, April 3, 2006

The Innovation Imperative, Darrel Rhea, The Hub Magazine, March 2, 2006

Building Meaningful Experiences, Nathan Shedroff and Steve Diller, IDSA/SF Journal, Fall 20005

Why People Buy Darrel Rhea, BusinessWeek Online, August 9, 2005


Darrel Rhea on TechNation with Moira Gunn , June 13, 2006

Darrel Rhea speaking to the Commonwealth Club , May 22, 2006

The Meaning Detectives: Behavorial Heats Up Offline, March 31, 2006

Steve Diller podcast at Lunar, March 28, 2006

Steve Diller podcast at The Invisible Hand, March 25, 2006

Online Interview with the authors


Fast Company Blog


Darrel Rhea: The Power of the Patient, The Health Innovation and Convergence Summit, January 23-25, 2006


Press Contacts:

Sara J. Todd, Peachpit/New Riders Publishing, 510-558-4114

Denise Klarquist, Cheskin, 415-348-0780 x228

"This delightfully clear book is intended to help companies connect to real people by placing meaning at the center of a company’s “culture of innovation.” With wit, intelligence, and humor,Making Meaning is about as far as one can get from the rapaciousness of soulless consumerism. Louis Cheskin must be smiling!"

Brenda Laurel, Ph.D., Distinguished Engineer, Sun Microsystems